品牌關係型態對品牌權益之影響--探討產品涉入程度之干擾效果
碩士 === 國立中興大學 === 企業管理學系研究所 === 91 === Brand is an important tool for manufacture to communicate with consumer. During communication, brand personality interacts with consumer personality and forms different brand relationship type. In this paper, according to Fournier’s 15 kinds of brand relationsh...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53422966895835620337 |