補救策略對關係品質的影響-以產品涉入與關係傾向為干擾變項
碩士 === 國立中興大學 === 企業管理學系研究所 === 91 === This research primarily investigates how recovery strategy of service failure affects relationship quality. Besides of processing complaints at the moment of service failure, this research investigates recovery activities further to the strategic level, includi...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/80997676649434073311 |