An Analysis of Consumer Information Searching and Consumption Pattern
碩士 === 國立中興大學 === 行銷學系 === 91 === Abstract This study intends to examine the information searching behavior of consumers. Factors that influence information searching behavior and the purchasing decisions are analyzed. Consumers with different information searching patterns are classif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14305370203200399783 |