Heterogeneous Disaggregate Intercity Passenger Choice Models with Choice Set Generation and Brand Positioning
博士 === 國立成功大學 === 交通管理學系碩博士班 === 91 === This research considered both consumers’ decision-making and attributes difference among products to study travel behavior of intercity passengers faced multi-alternative choice situation. The subjects include the effects of choice set generation, brand positi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15447916853530159832 |