The effects of the website perceived quality, the product perceived quality and consumer characteristics on the Internet shopping intention and decision
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 91 === The diffusion of the Internet has changed our life and also changed the consumer buying behavior. Recently, the popularity of the ADSL makes people love serfing the Internet much more than before. Because of this condition, the Internet shopping becomes more i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03256336404197359755 |