The Effects of Advertising Exposures on Mobile Advertisement
碩士 === 國立成功大學 === 電信管理研究所 === 91 === Advertisement is an important tool for product promotion. With the soaring development of wireless communication, mobile terminals, such as mobile phone or PDA, have gradually become a new medium of advertising message. Although this kind of advertisement communi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/75197639658389209358 |