The Effects of Advertising Exposures on Mobile Advertisement
碩士 === 國立成功大學 === 電信管理研究所 === 91 === Advertisement is an important tool for product promotion. With the soaring development of wireless communication, mobile terminals, such as mobile phone or PDA, have gradually become a new medium of advertising message. Although this kind of advertisement communi...
Main Authors: | Jun-Hao Wang, 王君豪 |
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Other Authors: | Wen-Tzu Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2003
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Online Access: | http://ndltd.ncl.edu.tw/handle/75197639658389209358 |
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