A Study on Customer Retention And Growth Through Customer Relationship Management-An Electronic Manufacturer Case

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 91 === ABSTRACT The Persian Gulf War Ⅱwas just over. US impressed everyone with achieving military goals within 1 month. The victory attributed to high tech weapon, successful strategies and calculated tactics. Running a business is similar to engaging a battle. Go...

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Bibliographic Details
Main Authors: Bo-Fu Lin, 林柏甫
Other Authors: Chih-Sen Wu
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/75468335363279713467