A Study of Consumer Buying Behavioron Innovation Marketing

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 91 === In the past, the business-model of Taiwan was highly export orientated and depending on OEM. The market was controlled by the client.Even if the retail price was high, the manufacturer, has very little profit margin and may be stripped off to end up a loss....

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Bibliographic Details
Main Authors: Kuo-Chang Chen, 陳國章
Other Authors: Chung-Cheng Wu
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/62468703967748189771