A Study of Applying Marketing Technology to Customer Relationship Management
碩士 === 國立交通大學 === 工業工程與管理系 === 91 === Because of the advancing for the information technology that enterprise could apply the different types of the new marketing technology including Database Marketing, Relationship Marketing and One to One Marketing to touch extensive customers for more...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50687966406982321569 |