A Case study of BenQ’s Branding Strategy
碩士 === 國立交通大學 === 科技管理所 === 91 === Taiwan enterprises used to be specialized in contract-manufacturing for global giants,the major competence are “low cost” and “high flexibility”.In confrontation of the inferior condition of labor shortage and increasing product cost,Taiwan''s industrial/...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35341364465783114969 |