The internationalization strategies of transnational magazines in Taiwan：An examination on the stage theory
碩士 === 國立交通大學 === 傳播所 === 91 === This study adopting the perspective of the stage theory investigates the internationalization strategies of transnational magazines in Taiwan. Four transnational magazines, Next Magazine, Vogue, Bazaar, and Reader’s Digest, were examined and three research methods, c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90121216977418043770 |