Applications of Service Quality Scale and Perceived Value Model to Identify Factors Affecting Consumers'''' Repurchase Intentions: Case of Bus Carriers
博士 === 國立交通大學 === 運輸科技與管理學系 === 91 === The study of consumer behavior is a popular discipline in marketing research. Issues in traveler’s rational decision-making, such as mode choice behavior, have been widely discussed in public transportation. However, there were few studies exploring factors aff...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81271290570300238797 |