A study of relationship about internal marketing， employee satisfaction and consumer orientation（Aetna Financial Service as Example）
碩士 === 國立交通大學 === 經營管理研究所 === 83 === In the field of service marketing, employees function as the center in attracting, establishing and maintaining client relationship. Many companies become aware of the key role employees play in the service delivery process and thus derive the need of internal ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93964529497945716762 |