From Consumer Life-style Research to Study Market Segmentationof Department Stores:The Case of Large Department Stores in Taipei City

碩士 === 國立交通大學 === 管理科學系 === 91 === Department stores have an important contribution and influence on the economy and society in a country. Recently, department stores have become one of the economically important retail sectors. But overall, the rising and development of competing format is making t...

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Bibliographic Details
Main Authors: Ying-Hsiu Chang, 張瑛琇
Other Authors: Tzong-Yau Chu
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/40777685445524366687