The Effects of Customer Satisfaction and Involvement Levels on Customer Loyalty—An Empirical study of Coffee Chain Stores in Taipei City Area
碩士 === 國立交通大學 === 管理科學系 === 91 === In the present decade, new coffee chain shops have been springing up all over Taiwan. It has become one of major diversions for Taiwaners to drink coffee as leisure. Coffee shops of new style and chain store in metropolitan area increase rapidly, which indicates th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62188103724523430284 |