Research on the Relationship Between Perception of Mascots'' Facial Patterns and Preferences toward Mascots-a Case Study of the Olympic Game
碩士 === 國立交通大學 === 應用藝術所 === 91 === With the increasing popularity of virtual pets or icons recently, more and more enterprises and campaigns realize the immense marketing capacity of sales accompanied by cartoon figures and speak for their wide appeal. Besides, the businesses aimed at children have...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/04814059195954987436 |