A Study of Shifting OEM to Retail Marketing by Product Innovation and Brand Creation
碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 91 === Taiwan enterprise used to be specialized on OEM (Original Equipment Manufacturing) business, the major business driven force are “low cost ” and “high flexibility”. Among the several competitors with high commonality and duplication of business model, the low...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44080599825023182459 |