A Research of Merge in Global Auto-maker — As Examples of Renault-Nissan ,Daimler-Chrysler and GM-Daewoo

碩士 === 國立交通大學 === 管理科學學程碩士班 === 91 === The world class auto-maker group face to high competitive market since globalization effect. In order to expand market scale and increase group’s competitiveness, “merge” is the common business strategy they do usually. This situation was remarkable among 90’s....

Full description

Bibliographic Details
Main Author: 葉正信
Other Authors: 王淑芬
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/81966938779774195206