Brand Valuation Models -- Examples of Dell & IBM
碩士 === 國立交通大學 === 管理科學學程碩士班 === 91 === The acknowledgement of Brand value is recognized & accepted by most companies. Brand value also be utilizes in various application and also become a most important Asset during the Merge & Acquisition. A lot of consultant firms provide the service for b...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27840405674924146807 |