Brand Valuation Models -- Examples of Dell & IBM

碩士 === 國立交通大學 === 管理科學學程碩士班 === 91 === The acknowledgement of Brand value is recognized & accepted by most companies. Brand value also be utilizes in various application and also become a most important Asset during the Merge & Acquisition. A lot of consultant firms provide the service for b...

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Bibliographic Details
Main Authors: Yao-Pin Wang, 王耀彬
Other Authors: Sue Fung Wang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/27840405674924146807

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