Generation Automobile Consumers’ Purchasing Behavior
碩士 === 國立交通大學 === 管理科學學程碩士班 === 91 === A consumer''s buying behavior is influenced by cultural, social, personal, and psychological factors. Especially for a car，that is consumer durable and high price. The car buying roles is complex buying behavior. The traditional study for major factor...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/49038924079860352380 |