The Effects of Personality Trait and Brand Personality on Brand Preference
碩士 === 國立交通大學 === 管理科學學程碩士班 === 91 === Brands are the most important capitals of enterprise. A permanent and unique brand with a clear and enduring brand personality could create an advantageous position to fulfill the need of symbolic effect from consumers. To create a mental market segrementation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41234160199006885663 |