Using dynamic clustering method at marketing segmentation-in Telecom industry

碩士 === 國立中央大學 === 工業管理研究所 === 91 === Since 1997, the mobile telecom industry in Taiwan has expanded rapidly to a liberalized environment; the mobile telecom market has drastic competition. Nowadays as the mobile telecom market is being saturated, those carrier companies are confronted with h...

Full description

Bibliographic Details
Main Authors: Shu-Jiun Liao, 廖淑君
Other Authors: none
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/02715963059144496460