The influence of coupon characteristics on consumer purchase behavior

碩士 === 國立中央大學 === 資訊管理研究所 === 91 === none

Bibliographic Details
Main Authors: Shang-Tzu Wu, 吳尚慈
Other Authors: Shau-mei Li
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/12125001517512749410