The influence of coupon characteristics on consumer purchase behavior

碩士 === 國立中央大學 === 資訊管理研究所 === 91 === none

Bibliographic Details
Main Authors:	Shang-Tzu Wu, 吳尚慈
Other Authors:	Shau-mei Li
Format:	Others
Language:	zh-TW
Published:	2003
Online Access:	http://ndltd.ncl.edu.tw/handle/12125001517512749410

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spelling	ndltd-TW-091NCU053960162016-06-22T04:14:51Z http://ndltd.ncl.edu.tw/handle/12125001517512749410 The influence of coupon characteristics on consumer purchase behavior 電子折價券特性對消費者購買行為影響之探討 Shang-Tzu Wu 吳尚慈碩士國立中央大學資訊管理研究所 91 none Shau-mei Li 李小梅 2003 學位論文 ; thesis 135 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立中央大學 === 資訊管理研究所 === 91 === none
author2	Shau-mei Li
author_facet	Shau-mei Li Shang-Tzu Wu 吳尚慈
author	Shang-Tzu Wu 吳尚慈
spellingShingle	Shang-Tzu Wu 吳尚慈 The influence of coupon characteristics on consumer purchase behavior
author_sort	Shang-Tzu Wu
title	The influence of coupon characteristics on consumer purchase behavior
title_short	The influence of coupon characteristics on consumer purchase behavior
title_full	The influence of coupon characteristics on consumer purchase behavior
title_fullStr	The influence of coupon characteristics on consumer purchase behavior
title_full_unstemmed	The influence of coupon characteristics on consumer purchase behavior
title_sort	influence of coupon characteristics on consumer purchase behavior
publishDate	2003
url	http://ndltd.ncl.edu.tw/handle/12125001517512749410
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The influence of coupon characteristics on consumer purchase behavior

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