知識管理應用於顧客關係管理之探索研究-以國內量販店為例

碩士 === 國立彰化師範大學 === 商業教育學系在職進修專班 === 91 === This thesis aimed to investigate Knowledge Management(KM) applied by business field in order to promote operation performances of Customer Relationship Management(CRM), to have better understanding of practice management, to discover some contents, importa...

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Bibliographic Details
Main Author: 徐玉霞
Other Authors: 陳世良
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/16195058702764940867