A study of consumer behavior and satisfaction of Blockbuster chain franchise in Tainan city
碩士 === 國立彰化師範大學 === 商業教育學系在職進修專班 === 91 === This study targeted at the consumer of Blockbuster chain franchise in Tainan city from which 402 effective feedback were obtained. Verified by descriptive statistics、factor analysis、cluster analysis、canonical correlation analysis、LISREL model, the result...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85570409173017086955 |