The influence of life style, locus of control on cellular phone purchasing behavior
碩士 === 國立嘉義大學 === 管理研究所 === 91 === The way of consumers’ communication has been changed. The demand of cellular phone increases day by day. In the other way, more and more manufactures of cellular phone join this market that make the cellular phone market competitive. So, how to win the large market...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95462682462007416245 |