A Study of Relationships Between Knowledge Structure, Involvement, and Consumers'' Comprehension
碩士 === 國立嘉義大學 === 管理研究所 === 91 === Behavioral scientists have usually examined how internal factors such as affective feeling responses and cognitive thinking processes influence consumer behavior. Moreover, we are concerned with comprehension is an important influence of purch...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12775233883333486182 |