The Impact of Customer Values for Web Shopping on Relationship Quality
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 91 === When the climate of web shopping is more popular, the shopping websites must understand the customer values and their impact on exchange relationship. However, enterprises have not understood the customer values of web shopping and the impact of customer value...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23008480930842534817 |