A Study on Store Atmosphere and Consumers'' Experience ：The Case of Shopping Mall
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 91 === This thesis discusses the popular issues of experiential marketing recently, and this study develops a research model based on the “Strategic Experiential Modules” addressed by Schmitt. In addition, this research explores the effect of shopping mall store at...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20698137850838242795 |