The Impact of Sink Cost , Additonal Investment and The Framing of Revenue Messages on Escalation of Commitment：An Experiment on New Product Development
碩士 === 國防管理學院 === 後勤管理研究所 === 91 === This study, with a focus on sink cost, additional invest and the framing choice of Revenue, explores those variable that how varied cause entrapment on decision making and result in the escalation of commitment in different way. Seventy manager in Taiwan were sam...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/17494763466994845568 |