A STUDY OF CONSUMERS' SATISFACTION LEVEL AND MARKETING STRATEGIES OF CHAIN BOOKSTORES IN TAICHUNG CITY---USING NOBEL BOOKSTORES AS AN EXAMPLE
碩士 === 南華大學 === 出版學研究所 === 91 === To keep abreast of the high level of community developments and the rapid increment of trading activities in Taichung City, consumers are constantly facing decision-making problems of various purchasing options such as budget allowance, brand selection, brand pref...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84693096350707541010 |