A Relationship Study on Image,Satisfaction and Loyalty ofFestival Tourists--- A case of Ping-Tung Toro Cultural Festival
碩士 === 南華大學 === 旅遊事業管理學研究所 === 91 === This study aims to explore the relationship between image, satisfaction and loyalty for the tourists who attending the Ping-Tung Toro Cultural Festival in 2002. Some multivariate analysis techniques including descriptive statistics, factor analysis, and one-wa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58954064274016124638 |