A Study on the Relationship among Internal Marketing, Job Satisfaction, Organizational Commitment, and Customer Orientation — A Case of Theme Park in Taiwan
碩士 === 南華大學 === 旅遊事業管理學研究所 === 91 === The study focuses on the internal marketing of theme park in Taiwan. The purpose is to explore the essences of internal marketing and its influence on job satisfaction, organizational commitment and customer orientation. An empirical research is undertaken fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58536948255546959250 |