Advancing The Service Convenience Construct —A Scale Development Study On Customer Perceptions Of Convenience In The Airline Service Encounter

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === The perspective of previous academic research on the construct of convenience has been ambiguous, or has only focused on time saving, low-risk or low-involvement products or services. However, it should not be limited to only time, especially, some products...

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Bibliographic Details
Main Authors: Ting-ting Chou, 周婷婷
Other Authors: Stephen Donald Strombeck
Format: Others
Language:en_US
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/95065285833813303616