A Study of Influence of Store Atmosphere onConsumer’s Emotion and Consumer’s Purchase Behaviors─A Case in Service Areas of National Highway
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === Nowadays, the retailing industry has developed into a more mature stage. Within an intensively competitive market, it is difficult for retailers to take advantages from products, prices, promotions, and retailing networks. Therefore, a store space becomes th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25813662768066578977 |