The empirical study of relationship between Entrepreneurship Orientation, Marketing Strategy and Operating Performance── Taiwan owned enterprise in China
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === In the pass years Taiwan investment enter China,which number and capital amount were increased sharply。How’s their operation performance effected by marketing strategy and invest orientation is worth us to study。 In this research,we focus on the Taiwan own...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2003
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Online Access: | http://ndltd.ncl.edu.tw/handle/78341988522358772885 |