Hospital marketing：An Empirical study of promotion tools on hospital performance
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === The medical industry had been affected obviously due to the implement of health insurance system. Most of the hospitals adapted the promoted tools, such as advertisement, public relationship and sales promotion, to improve business performance. However, ther...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14719637632544696349 |