The effect of HRM activities of sales service business on CRM─ based on the examples of medical and health sales business

碩士 === 國立中山大學 === 人力資源管理研究所 === 91 === Abstract The competitive market in 21 century is full of uncertainty. The needs of customers change fast as time, location, age, and feelings. Customers lead market. Successful business in uncertain environment must respect, understand, satisfy, and master cu...

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Bibliographic Details
Main Authors: Yi-Ming Chen, 陳毅明
Other Authors: Jin-Feng Uen
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/39885089122812173843