The research for banks’ competitive strategies on platinum card in Taiwan
碩士 === 國立中山大學 === 企業管理學系研究所 === 91 === Abstract The research is to discover the competition among banks with platinum card without yearly charge. First of all, the general situation of the market of platinum card from May 2002 to June 2003 will be analyzed. Second, it is for the purpose of disco...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88041858812665475329 |