The Business Competitive Advantage and the Structure of Innovation Business Model on Taiwan Biotechnology and Pharmaceutical Industries

碩士 === 國立中山大學 === 高階經營碩士班 === 91 === Keywords:Biotechnology, Business Competitive Advantage, Innovation Business Model, Strategic Marketing, Marketing Concept Rests on Four Pillars, Porter’s Competitive Forces Model, Value-chain Model, Resources Advantage Orientation, Resources-Based Theory( view) ,...

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Bibliographic Details
Main Authors: Kuang-Chuan Cheng, 鄭光泉
Other Authors: Cher-Min Fong
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/83772965972648828253