A STUDY OF CONSUMER BEHAVIOR : SHIN-CHU CITY'S INDOOR SWIMMING POOL AS AN EXAMPLE

碩士 === 國立臺灣體育學院 === 休閒運動管理研究所 === 91 === Abstract   The purpose of this study was to understand the consumer behavior of the indoor heated pools in Hsin-chu city. Using a questionnaire designed by the author as instrument, consumers of seven indoor heated pools were surveyed. Survey results were ana...

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Bibliographic Details
Main Authors: Chiu-Mei Chung, 鍾秋美
Other Authors: Wen-Lang Lin
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/23193956672512138963