台北市電影映演之通路成員關係研究─交易成本理論觀點
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 91 === Marketing channel is critical for the success of motion pictures. For Taiwan being one of the top ten markets for Hollywood’s movies, the channel membership of Taiwan exhibition channel deserves much more attention from researchers. This analysis ai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61806310113026681754 |