A Study of Corporation Sponsorship at the 3rd National Mid-school Athletic Games in Taiwan
碩士 === 國立臺灣師範大學 === 體育學系 === 91 === As sport sponsorship has been an effective marketing strategy for many corporations and also an effective method to raise revenue for sport organizations, the purpose of this thesis was to study the motivation, the cogitating factor, the implementation and some ot...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89314416458983772588 |