A Study of the Governmental Sport Policy Influences toward Major Corporate Sponsorship
碩士 === 國立臺灣師範大學 === 體育學系 === 91 === The main purpose of this study was to discuss the influences of governmental sport policy on major corporate sponsorship in Taiwan. In addition, it was to explore the policy direction of National Council on Physical Fitness and Sports (NCPFS) in encouraging corp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50877610584414850924 |