A Case Study on the Public Relations of an Sport Associations

碩士 === 國立臺灣師範大學 === 體育學系 === 91 === Abstract The study purpose was to understand the public relations (PR) application of selected sport associations. The subjects were chose by their organization chart, which has developed the PR function. Content analysis and the in-depth interview wer...

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Bibliographic Details
Main Authors: Kuo-yen ju, 郭妍汝
Other Authors: 程紹同
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/48782676760820389581