The Recognition Rate Study on Stadium Advertising at the 2003 Chinese Professional Baseball League Regular Season Games
碩士 === 國立臺灣師範大學 === 運動休閒與管理研究所 === 91 === The purpose of this study was to understand the effectiveness of stadium advertising on sport spectators at Chinese Professional Baseball League (CPBL) regular season games. It was hoped that the results can help CPBL, franchises and sponsors in sport marke...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63657085200107370036 |