Brand Positioning and Marketing Strategies of Building Brand Equity─The Case Study of Taiwanese Bicycle Enterprises in China Market
碩士 === 國立臺北大學 === 企業管理學系 === 91 === Giant and Merida, the Taiwanese bicycle brands, which learned ripe brand experience from international market entered traditional China bicycle market in the begging of 90’s. Mentioned their strategies, one way, they caused an uproar by selling fashion mountain bi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97391582883674169893 |